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Wednesday March 12, 2008

She had it all. Not only beautiful, Susan Beausang was semi-retired from a lucrative career as a stock exchange broker, and she was enrolled in college just for the fun of it. She was enjoying the fullness of all that life has to offer when out of the blue she was diagnosed by a severe case of alopecia.

Alopecia areata is a hair-loss disease whereby the body’s immune system begins attacking hair follicles. It comes on suddenly and is traumatizing. I know because my mother was a victim of it.

Beausang hated how wigs looked and felt on her balding head. After endlessly seeking attractive and comfortable scarves, Beausang concluded that there were none to be found. That led her to design her own. Thus, the BeauBeau scarf materialized: the fabric comes together in a looped elastic band, with the remainder of the scarf hanging lank as a ponytail. As such the wearer enjoys the feeling of having hair, without having to endure the constant aggravation of keeping the scarf from coming untied. And the scarves are available in countless designs and with many choices of fabric.

One may purchase the scarves at boutiques across the country and two years ago Beausang began selling her products online. Beausang’s online sales account for fifty percent of the business. The company has just expanded with a children’s line of “headwarmers” and sports scarves.

Now back out of retirement, albeit unexpectedly, Beausang feels good knowing that her creations are helping other women feel more attractive with how they look.

Lyn Kremer is publisher of the Philadelphia Business Journal.

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